Weekend Reads: TV, Unstoppable iPads and Social Gamers Who Spend Big Bucks
These days, a 9 percent increase in social media buzz equates to a 1 percent increase in ratings. We’d naturally be inclined to believe this is because people talk about what they like across digital...
View ArticlePrepare Your Business for the Inevitable Rise of Social Media Optimization
Want to know why we know social media isn’t a fad? Because 1. People are obsessed with it and 2. It’s bringing serious traffic to websites. The frontiers for finding information on the web are...
View ArticleE-Commerce Superpowers and the Platform of You
Every now and again John Battelle tosses around his thoughts on how user data is (and should be) handled on the Internet. Why does Facebook profit from and receive all our user data? Does it always...
View ArticleFollow Notes: The Finest Snippets From Across the World Wide Web
Want a bigger dose of what I think about and read everyday? Check out LaurenProctor32.com/Notes. , my collection of short, opinionated thoughts and web clippings or subscribe to the Notes RSS Feed...
View ArticleDigital and Social Media Statistics: March 2012
Hard to believe it’s the end of yet another month, and time to break out the third annual edition of social media marketing statistics. If the list below isn’t enough, grab your dose of January and...
View ArticleInfographic: The Inbound Marketing Explosion
Ever wonder why inbound marketing is exploding? According to a new inforgraphic from Hubspot and Google Plus, the cost of acquiring a lead through inbound marketing is less than half of outbound...
View ArticleSocial Media Marketing and the Magic of Moving People
People can sometimes seem completely unpredictable, but if there’s one thing I know, it’s this: The Internet makes possible events we could have never imagined. Take Caine’s Arcade, for example. Pieces...
View ArticleThe Key to Business Domination Through Digital
Did you hear that at about 2 minutes and 30 seconds into the video? This niche industry blog is generating 5,000 organic pageviews per month and a significant Twitter chat following. Want to learn how...
View ArticleHow To Use Twitter For Marketing
Today’s guest post is from Charles Henry. Charles shares what I think might be the most important secret to a successful Twitter presence. For many people Twitter is not much more than a way of...
View ArticleApp.net Could Succeed as an Incubator for Makers
A week or so ago I jumped aboard the App.net alpha because I felt it was my duty to keep tabs on any and all emerging social networks. At least that’s what I told myself when I plopped down $50 for a...
View ArticleWhat Can A HashTag Do for My Brand
In social media, brands have been using the hashtag to launch competitions, weigh in on important subjects, increase brand visibility, build audiences, engage audiences, and demonstrate expertise. Many...
View ArticleAll About Interaction: How to Maximize Your Digital Marketing
Today we have the pleasure of hearing from Jayvee Saldana of The CEO Magazine, a business magazine aimed at the high level executive. Enjoy the article and let you hands on an online copy now....
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